Pokemon Go has reached the $470 million milestone in just 82 days.
Despite a slowdown in hype since the game first launched in June, it makes roughly $2 million a day and sees nearly 700,000 downloads a day, according to mobile intelligence group Newzoo.
Newzoo CEO, Peter Warman, said, "Pokemon Go has opened our eyes in many ways," in a blog post.
“It has refreshed the top-grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time. It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given [developer] Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokémon GO has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”
Pokemon Go has been a breakout hit mobile game with more than 550 million installs since its launch earlier this year. The mobile game has attracted 20 million first time mobile gamers in the U.S., U.K., Germany and France alone, according to the report.